Cups of frothy green matcha brought brothers Max and Graham Fortgang together during a stressful time in their lives.
Graham, a born-and-bred New Yorker, explains: “We were working around-the-clock and we didn’t have as many reasons to hang out, so we started getting together over a daily ritual of matcha. I felt myself getting sick less and I was more positive and attentive during the day without caffeine crashes.”
This brotherly love and wellness motivation are the driving forces behind the brother’s chic new Williamsburg café, MatchaBar.
If the name matcha (and the shockingly green color) is intimidating in the slightest, remember this: matcha is just powdered green tea. But instead of steeping the leaves in hot water, the entire leaf is ingested.
If you’ve never tasted matcha before, prepare yourself for a fresh, grassy wallop, coupled with a creamy sweetness. Matcha comes packed with the calming amino acid L- Theanine, antioxidants (even more than gojiberries!) and roughly 70 mg of caffeine in every cup (compared to up to 110 milligrams in a cup of coffee).
Matchabar does offer Battenkill Valley Creamery cow’s milk, but the brothers try to gently steer their customers to alternatives like hemp, soy and almond milk. For an extra anti-inflammatory boost, top your latte with raw ground cinnamon (small $4.10; large $4.80).
The menu doesn’t stop with traditional Japanese preparations. Go seasonal with an iced drink that combines local Red Jacket Fuji apple juice, ginger juice and matcha (small $4.60; large $5.45). Or, go green-on-green with matcha mixed with Greenmarket cucumber juice (small $4.60; large $5.45).
These pioneers already have their eyes on the horizon: A west coast location is already in the works.